Viper was a product in the booming drink category - hard seltzers - originating in the US market. We worked together with Asahi Group to create a design for their new refreshing drink.
Viper is a refreshing summer drink. Their brand is connected to nature, its elements and a sense of freedom. The logo has the viper as a symbol to represent a bite of alcohol in an otherwise rather innocent and pure drink. The strong and simple icon is meant to create curiosity and recognition at all relevant touch points. The main idea behind the brand is to emphasize that there is a fresher alternative to more common alcoholic drinks. I got to work mainly on different packaging versions and various POS materials later down the line, working within well established brand guides by Puro Creative.