Glimmiers premium laundry parfums oils provide a long-lasting, captivating scent that stays fresh for months, even after storage.
Made from high-quality essential oils, their products enhance your laundry experience and add luxury to your everyday life.
The first task in creating the branding for Glimmier was conducting thorough research into the growing market of laundry perfume oils. Alongside Michal Slovák, we created two logo variants that served as the foundation for the bottle designs.
From the outset, I aimed for a modern and modular approach, knowing this design would need to be adapted and evolved for many future products. After several workshops with the client team, we landed on a design philosophy centered on contrasts: where the liquid curves of the oils and the soft scent of the perfume meet the sharp, exact corners of the packaging all tied together with a "sprinkle of glitter" in the form of golden accents.
The design of the bottles was later adapted for all POS materials, OOH ads, and digital campaigns, accompanied by a set of comprehensive guidelines on how to work with the brand identity.