Into The Unknown
services
art direction, illustration, print
client
Into the Unknown
Into The Unknown is a personal brand project of Denis Kováč, an internet personality and a host of the “Mozgová Atletika” podcast. In the past we worked with Denis on some of his projects and our collaborations always ended up in something big, or at least something pretty to look at.
The brief for this brand was quite the conundrum. He wanted the clothing line to serve as a merchandise for his podcast, but also for the brand to stand on its own legs, so even people who are not fans could enjoy the clothing. The only thing that was set in stone was the name “Into The Unknown”. The logo of Mozgová Atletika is a brain, so I decided to create a character representing this symbol. Going on whimsical adventures into the unknown, with a plethora of friends.