During my time at Barney Studio, I had the opportunity to develop the visual identity for Viktor Kostický and his associates. While exploring the brand's direction, the phrase "eye of the storm" from the client's brief became our primary inspiration.

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After several rounds of pitches, we settled on a symbol that perfectly encapsulates the essence of the brand: negotiation. The symbol functions as a Venn diagram, representing the search for common ground, while also acting as two metaphorical tables entangled in dialogue. To complete the identity, we integrated a custom wordmark designed by Michal Slovák.

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We also developed comprehensive guidelines for using organic shapes that represent the "eye of the storm" as a visual metaphor for the raw, unpredictable nature of the negotiation world. A cornerstone of this project was the human element; since the personal brands of Viktor and his associates are vital to the company, we ensured their photography remained a central pillar of the visual language.