I was still in university when I started to work on this project and had no idea how influential it would be for me and my career. I initially designed just one poster based on the visual style this event had used before. After receiving positive feedback, I was contacted more and more frequently. I tried to shape the identity of this party differently, most events at that time had very dark designs, with just black and some neon colors, mostly typographical. I built the brand on strong illustrations that would become synonymous with Pivnica Ravë. These visuals were always adapted for the posters, and later for all the social media and other print materials like stickers.