Softecon is an event primarily for people from a tech background, and the visuals usually represent it in such a way. This year the client chose to abandon  this “techy” visual and opted for a more subtle, modern and simple look for their conference. After finalizing the initial design, we created a bunch of materials, including digital banners, led posters, individual intros for speakers, the program, and more. More than 30 videos were created for this conference for various applications. Print materials such as classic posters and name tags were also included.