SUMOFIT

System Sumofit is conceptually aimed at people with lower mobility. Created as a gateway to exercise, the videos are structured according to the capabilities and needs of individual clients.

Whole Sumofit system is largely based on exercises practiced by sumo wrestlers to keep their bodies agile despite their weight. The entire brand was inspired by rikishi warriors, yet we kept in mind the cheerful nature of the exercises so as not to make the brand too gloomy. Working closely with the client, I created a logo set, shot and post-processed more than 50 exercise videos, developed a set of animations, and designed a website to go along with the course.