Vinidi, wine in a box
services
art direction, illustration, packaging
client
collaboration
Vinidi is a small vineyard in Slovakia. While working at Puro Creative, we created a website and ran social media for them. Later, we presented a proposal to expand their product line with wine boxes.
In Slovakia, wine in a box has a stigma attached to it, as it seems cheap to the locals. Many prestigious brands abroad have already tapped into the market for quality wine distributed via these bags-in-a-box, so we aimed to bring this approach to Slovakia as well. To break the stigma, we knew we had to create something that wouldn’t get lost on a shelf among its peers.
For this concept, I chose a very stylized, almost linocut-style illustration combined with the natural color of the box to reflect the ecological approach of the small vineyard.